Marketing & Sales

Is your marketing strategy really important?  If you recall the battle between VHS and Beta Max your answer is probably a resounding “yes”.  Many thought that the Beta Max had the superior product.  Maybe that was the case.  However, we now know that VHS had the better marketing strategy.  After executing a marketing strategy to quickly penetrate the market, VHS became a market leader early in the game.  While your product or service may be far superior to others, you may be left behind if you neglect to address your marketing strategy.